Meet the Family Behind Refined Floors
From your first consultation to final installation, our family-owned team delivers expert care, craftsmanship, and calm professionalism.
ABOUT US
Craftsmanship That Feels Personal
Refined Floors is a family owned flooring company based in Williamsburg, Virginia. We built this business with one goal in mind: do the job the right way.
Mark brings more than 20 years of experience in the flooring industry, with a background in sales, product education, and installation management. Over time, that experience shaped a clear standard — beautiful flooring means nothing without proper preparation, thoughtful guidance, and precise installation.
In 2014, we moved our family to Williamsburg to build a life here. In 2019, Refined Floors became a reality. What started as an idea quickly grew into a company rooted in craftsmanship, organization, and care.
We offer a full range of flooring services, including carpet, hardwood, and luxury vinyl. Every project begins with a guided consultation designed to simplify decisions and ensure the right fit for your home and lifestyle.
Our business has grown alongside our family. Our children have watched us build it from the ground up, learning the value of hard work and pride in what you create. Those same values shape how we serve our clients every day. Refined Floors is not built on volume. It is built on standards. And every home we work in reflects that.
FAQS
Frequently Asked About Our Team
Who will I meet during my flooring consultation?
Mark Kelley, our Primary Design Consultant, will guide you personally from first visit to project completion.
Is Refined Floors a family-owned company?
Yes. Refined Floors is owned and operated by the Kelley family, supported by Audrey and Ricardo, our trusted core team.
What makes your approach different from big-box stores?
We offer a guided, no-pressure experience with expert help in your space or ours. You won’t be navigating crowded aisles or dealing with pushy salespeople.
Do you offer help choosing the right flooring?
Absolutely. We bring samples to your home or consult in our Design Center to help you make confident, informed decisions.
How long have you worked together as a team?
Our team has been together since day one, building trust, consistency, and expert results across the Virginia Peninsula.
